Strength and resilience built on a Firm
foundation of values

Hong Leong Group firmly believes that its core values form its foundation and framework. Its values build its character; they are the binding cord that holds its people together, the driving force towards the successful accomplishment of the Group's Vision.


To consistently provide goods and services of the highest quality at affordable prices


To pursue management vision and foster entrepreneurship


To nurture and be committed to innovation


To conduct business with honour

Human Resource

To enhance the quality of human resources as the essence of management excellence


To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all


To improve existing operations and to position for expansion and new opportunities

Social Responsibility

To create wealth for the betterment of society